Key Customer Consultancy Model
In this model, we clarify your key customer profile and segments, define the right value proposition and sales message, and build a strong foundation for reaching prospective customers by creating a test customer pool.
The scope includes current-state analysis, product or service definition, target audience definition and customer segmentation, market and competitor analysis, key customer persona, value proposition and sales messaging, and testing activities.
Scope
Who it is for, what we deliver, and the scope
Who it is for
Suitable for organizations that say, “We are not growing with our existing customers,” and want to clarify who to sell a new product or service to and how to sell it.
What do we deliver?
We clarify your key customer profile and segments, define the right value proposition and sales message, and support your outreach to prospective customers by building a test customer pool.
Scope
Current-state analysis, product or service definition, target audience definition and customer segmentation, market and competitor analysis, key customer persona, value proposition and sales messaging, and testing activities make up the scope of this model.
CRM and Insight Management
More accurate commercial decisions are supported through CRM, KPI tracking, and AI-assisted analysis.
Partner-Supported Operations
When needed, coordinated support is provided with specialist partners in areas such as brand development, logo design, video production, and content development.
Customer Loyalty Support
Customer engagement, service experience, and long-term value creation are strengthened through better follow-up and process management.
Approach
Our consultancy approach
The Key Customer Consultancy Model helps organizations clarify their growth priorities and move forward with the right customer and the right value proposition. Consultancy is delivered directly, while selected creative and operational marketing work can be supported by specialist partners when needed.
Key customer focus
Clear value proposition
Testable approach
Actionable scope
